Does My Business Need A Website?
Updated: Jan 11
Generations that are becoming the larger portion of paying customers are much more confident and comfortable using the Internet to purchase services or products. Not only that, but they are teaching previous generations how to behave when purchasing a service or product through an online store or website. As a result, people are increasingly choosing to visit a website before making any purchase.
“People are increasingly choosing to visit a website before making any purchase.”
Why Does My Company Need a Website?
Considering the amount of time people spend on the internet, businesses have also gone online. A dedicated website for businesses of all sizes and a social media presence are now essential. If you run a business and do not have a website, you could be losing a lot of potential customers online... and as the saying goes, "If you are not on the Internet, you do not exist."
Importance of Having a Website
One of the biggest advantages of having a website is that it is accessible to ANYONE, ANYWHERE, ANYTIME. Even during non- business hours, customers can access your website and avail your services or get the information they need. The website is always up and running to ensure that customers who come to you are always conveniently served, comfortably wherever they are.
In some cases, businesses are hesitant to go online because they believe they are not tech-savvy enough and don't understand how to manage a website. In other cases, companies are concerned about the cost.
The good news is that there are solutions that work for every stage of your business.
3 Reasons Why Your Business Needs a Website
If you are still in doubt whether you should have a website or not. Here are the 3 major reasons why you should definitely consider it.
Credibility: there are probably several providers offering a similar service to yours. Without a website, people might question your legitimacy as a business.
Brand: The key to a strong online presence is to showcase your brand and who you are and what you stand for.
Organic leads: once you are online and have an SEO-optimized website, you have a chance to show up in Google search results. This means that when people search for a product or service, there is a chance that your website will show up in the results.
Final Thoughts
If you are just starting your business or have had one for some time. Gaining credibility and popularity in this new world is a must. There are many things you can do to increase your revenue: an Instagram business account, a professional Facebook page, place your business on Twitter, advertising and networking through LinkedIn groups, an email campaign, listing your business on Yelp or Google My Business.
All of this could be overwhelming, but take it easy and do not rule out getting help, even on a very small budget. Remember that creating a website is a great start!